© 2019 Kelly VanderBeek Promotions 

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October 11, 2018

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Enjoy The Snow...But Protect Yourself

Every 300m you go up, the UV increases by 4%. 


So, for example, when you're skiing Lake Louise, high atop the Canadian Rocky Mountains, you're facing roughly 35% MORE UV rays than at sea level.


That's a lot! Especially when 80% of those UV's get reflected back again. (Compared to only 10-20% on the beach).


Why do I care?  Well, I work in TV and how my face looks (apparently) matters...a lot.  However, I really began to care after my husband and 5x Olympian was diagnosed with Skin Cancer a few years ago. 


So, in our household,  we take sun protection seriously and so should you. 

1) USE Sunscreen EVERY DAY...even in WINTER! (See stats above)


This is the product I use because it's physician directed & because it's made in Canada.  I trust the ingredients like the 10% zinc oxide (my preference over chemical reaction based sunscreens).  


Bonus #1 - it looks good with makeup on. (Important for my TV gigs)


Bonus #2 - Since I was presenting on BT Calgary this morning, DiMorelli is offering a 25% discount through the weekend. 



2) Your Eyes Matter Too - Cover Up & Change Lenses


The UV rays on the snow were shown to be 2.5x more dangerous than those on the beach in a 2009 Japanese study.  This means, your eyes are at great risk of damage.  So cover them up with a high quality goggle that offers 100% UV A/B/C protection like all of Markers products. 


In sunny conditions change to a darker lens for 2-reasons:


1) Pro-Athlete Tip: If you're squinting, research shows that causes stress to translates throughout your body. 

A similar reaction to clenching your jaw.


2) Less Squinting = Less Wrinkles


Note: The magnetic goggle & lens system shown on Calgary's Breakfast Television was the Marker 2020 Squadron +.  It will be available next fall!


3) You've Heard It Before, "Reapply Sunscreen" - This trick will help you do ACTUALLY do it


Yes, the image is correct.  It's a contact lens case. 


But for this purpose, you're going to fill it with sunscreen.  In my experience, one side filled with sunscreen will offer 4 to 5 full face applications of sunscreen (or any other cream like moisturizer or makeup). For travel & TV purposes, I usually have sunscreen on one side and foundation on the other.




...I know right!




I wish I'd come up with it, but I have to give my husband the credit.  Packing for a flight and struggling with carry-on liquid allowances, he suggested this idea as a solution.  It's been life-saving on flights and skin-saving on the slopes. 


For more, contact Kelly.


WATCH:  BT Calgary segment - click here!



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